Level Up: Social Media - Part 1
The Capital Foundation of New York connects you with experts to answer all your questions. Have a question? Send us a note!
Question from Kim, Rochester, NY:
There are so many social media options. How do I choose what to use and where to focus my limited time?
Answer from Katy Dwyer, Katy Dwyer Design:
“There are indeed a great many options when it comes to social media. It’s a daunting task for anyone starting a business or working as a solopreneur. Everyone tells you your business needs to have a social media presence, which brings up frightening thoughts of you, alone, having to post regularly on Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Snapchat, Pinterest, etc.
The great part about this question is the understanding that you don’t need to be on them all. Think of social media as another form of advertising (though unless you are running ads, you aren’t paying for this advertising). When you choose where you spend your advertising dollars, you choose the places that will give you the most bang for your buck. You don’t try to advertise anywhere and everywhere anybody will see you.
Social Media can be looked at the same way.”
About Katy: Katy Dwyer has been working professionally in the marketing and design field since 1999. She has worked for creative firms whose client roster included companies such as BMW, ADP, and Deloitte, and after moving to the Hudson Valley in 2006, she worked as Creative Director at a Kingston-based real estate marketing firm, helping to bring luxury NYC condos to market. In 2009, Katy formed Katy Dwyer Design, Inc., a Kingston-based branding and marketing firm that works with start-ups, small businesses and non-profit organizations to strategize, create, and manage their professional brands and marketing plans. Katy teaches the marketing portion of the Women's Economic Development Center's 60-hour Entrepreneurial course. She is the president of the Board of Trustees of the Mid-Hudson Children's Museum, and also serves on the Arc Mid-Hudson Foundation board and as Chairperson of the Arc Mid-Hudson Humanitarian Dinner. She lives in Kingston with her husband and two daughters.